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Staging Your Home to Sell..

October 16, 2018

 

STAGING YOUR HOME TO SELL  (10.16.2018)

Pete Chaison Savannah List For Less Realty


When selling your home, you want to do anything you can to make your home stand out to a buyer. This includes viewing the photographs online, as well as during showings.

Staging your home can have a real impact on your ability to sell it quickly, and for top dollar. REALTORS report that it can increase the price of your home by 10% or more. Buyer’s agents have stated that a large percentage of buyers are better able to picture a home as their own when it was staged.

Staging does not have to mean hiring a professional stager. Your REALTOR should be able to assist you, or have someone who can. Or ask a friend to help you, to take the emotion out of it. At Savannah List For Less Realty we are experienced in assisting sellers to “set the stage” to get the best offers.

You can follow these 5 steps yourself and make a big difference.

  1. De-clutter and Clean

Clear counters, and pack away anything not essential. Remove photos and personalized decorations. This also means removing excess furniture, which helps to make your rooms feel bigger.

  1. Group Furniture

After removing excess furniture, group the remaining pieces into conversational groups away from the wall. You want there to be a flow to each room.

  1. Accessories

You still want the space to feel lived in. Decorate with groups of accessories like vases, books or plants. Group similarly hued objects in odd numbers. Vary the heights and shapes.

  1. Add Bold Accents

Adding 1 or 2 bold accents to highlight a feature, such as a great chandelier in the dining room or entryway. 

  1. Use Mirrors

Mirrors can brighten a room and make it seem bigger. A grouping of small mirrors can also be effective. Placing a mirror across from a window can reflect sunlight.

Staging can help potential buyers create an emotional contact with your home.

Call us at 912-313-2759 to learn more.

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SELLERS DISCLSOURES AND A SUCCESFUL CLOSING.

September 4, 2018

 

HOW THE SELLER’S DISCLOSURE WORKS

 

Pete Chaison Savannah List For Less

 

When you list your home with a local REALTOR you will be asked to complete a form called the Seller’s Disclosure. This form requires you to tell what you know about the home that isn’t obvious to a potential buyer.

 The form will ask you questions about the age of the home, age of the roof and other systems. It will ask if you have had any leaks or damage to the home. If you have, you must disclose it and then explain the nature of the problem and what was done to deal with it.

 It is important to answer every question as truthfully as you can. Your REALTOR cannot answer the questions for you, you must do it yourself but he or she can help you. It’s always best to err on the side of too much information than not enough.

 If there have been repairs completed, it is always good to have the receipts available. If the problem has not been fixed, the Buyer is likely to ask you to fix it, or offer less for the home.

 Having an inspection done prior to listing the home can help you feel more confident. This will give you a chance to have the items repaired ahead of a buyer’s inspection. Remember, however, that anything revealed on the inspection that needs repair or replacement must be disclosed. The more that is left unrepaired, the more likely the buyer will offer less. The condition of the home is one of the main selling features.

 The Seller’s Disclosure is designed to hold you and your agent harmless it you have disclosed the truth. Don’t leave the door open for any litigation after the closing.  

 Have a Safe and Happy Labor Day

 Pete Chaison is co-owner of Savannah List For Less Realty and can be reached at 912-313-2759 or pete@savannahlistforless.com

 

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FIVE THINGS HOME SELLERS SHOULD NEVER DO..

August 22, 2018

FIVE THINGS HOME SELLERS SHOULD NEVER DO

 

By Pete Chaison  

Savannah List For Less

 

When preparing to put your home on the market, you hope that everything will go according to your ideal plan: your home will sell the first day at over listing price.

 

The reality usually isn’t so rosy. Your home may get few showings or no offers. You may have to lower your list price. Or, your home may not sell at all because you made a big mistake, so take heed of the following no-no’s.

 

DON’T IGNORE THE MARKET. Every market is different and those differences can impact the sales price of your home, the number of days your home spends on the market, and whether your home sells or not. Market conditions will influence the success of your home’s sale. If home prices are going up, you’ll do well but it will be more expensive to purchase your next home, unless you move to a less expensive market. And if prices are going down, you may not net what you were hoping for, but your next purchase may be a bargain.

 

DON’T HIDE PROBLEMS YOUR HOME MAY HAVE. If you’ve had a major water leak or had your foundation fixed, you need to disclose that in the seller’s disclosure form. While it may be tempting to check the, I don’t know box, any untruth can come undone. You don’t want to face legal problems because you tried to hide the truth. Disclose the problem and then provide proof of what was done to fix the problem.

 

DON’T OVERPRICE THE HOME. When your home is overpriced, it’s underdressed for the party. Buyers in your price range notice that it doesn’t quite measure up to the others in the same price range. Buyers who could afford your home if it was priced correctly will be searching in another price range.

 

DON’T IGNORE YOUR AGENT’S ADVICE. A REALTOR is a professional. When he or she tells you that you will get a better offer more quickly if you de-clutter, stage your home, make certain updates or repairs, it’s a proven truth. Buyers are more negative when they see homes that need work, and tend to make offers or withhold offers based on their feelings.

 

Your REALTOR will show you a comparable market analysis and recommend a listing range to price your home. If you go over that you’re risking a negative response from the market, long days on the market and probable price reduction.

 

 

DON’T HIRE THE REALTOR WHO TELLS YOU WHAT YOU WANT TO HEAR. To get the listing, potential agents may employ a number of strategies, including suggesting or agreeing with you to a high price for your home. Don’t fall for it. Choose an agent who is straight with you, about the market and about your home.

 

Do things right from the beginning and you’ll have a smoother, easier, and more profitable transaction and achieving your ultimate objective. That of attending a successful closing

 

 

Pete Chaison is co-owner of Savannah List For Less and can be reached at 912-313-2759 or pete@savannahlistforless.com

 

 

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How to Avoid A Few Potholes in the Road to a Successful Closing.

February 1, 2018

Many times the toughest challenge of any REALTOR is to get a deal closed once the contract price, stipulations with all terms and conditions have been agreed upon and the deal is binding. Like most things in life there are solutions to the obstacles that arise and some with which you can be pro-active.

When you are the seller, I am of the opinion the appraisal is most likely the biggest hurdle to clear. The appraisal is a contingency embedded in the finance contingency of the contract and any home must appraise for the contract value or more of the home being sold. Appraisers are all different and as your REALTORS we will provide as much data as possible to support the contract price. A few examples would be recently sold houses on the street or within the neighborhood, upgrades and options and any other added value to the property. If you have listened to your REALTOR and priced your home according to the data shown in the comparative market analysis then your appraisal should be ok.

Home inspections are part of the due diligence period of the transaction. Even with new construction there will typically be a few items of concern. In many cases the buyer will request the seller to repair/replace specific items of concern. As the seller you have the right to agree to repair/replace any of these specific line items. If you choose not to address these issues a direct result may be a termination of contract. It is best to acknowledge and negotiate any issues either by repairing them or a contract price adjustment. If the home does not close you are obligated to disclose any item/issues which have been uncovered via the home inspection. Items such as roof leaks, water damage or any deficiency within the house will then have to be disclosed on the seller’s disclosure.

Listen to you REALTOR when it comes to negotiating and agreeing with any potential offers. I can’t tell you how many times the truth behind “your first offer is typically your best offer” stands true. We recently had a very willing, capable and eager buyer for a home we had listed. We lost the deal over less than 1% of the purchase price and the fact the seller was unwilling to negotiate in good faith. The buyer was then concerned with the due diligence and the home inspection and it’s associated negotiating. They got cold feet and moved on to another home.

By being conscientious and avoiding some of these common pitfalls you will be able to achieve your objective of getting your home under contract and ultimately sold.

Pete Chaison is co-owner of Savannah list For Less and can be reached at 912-313-2759 or pete@savannahlistforless.com

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Due Diligence.

January 1, 2018

This two-word phrase is one of the most important in today’s real estate environment.  NFL teams do their due diligence when it comes to both signing and drafting players.  It is a term commonly used in business and certainly it is used and applied during today’s home buying process.   Due diligence is embedded in the purchase and sales agreement in all residential real estate transactions. It is defined as a period of time in days that are either calendar days or business days. It goes into effect the day a contract to purchase a home has a binding agreement date.  As an example if a home goes under contract on April 30th 2016 with all the terms, conditions and stipulations have been agreed upon, the contract is therefore binding.  A 14-day due diligence period would begin on May 1st and expire on May 14th at 12:01am.

Why is this period so important for both the buyer and the seller? It gives the buyer the right, for any reason, to terminate the contract rendering it null and void.  Either real estate brokerage company involved in the transaction holds the earnest money and is required to return it to the buyer’s agent or purchaser.  The buyer has the right at his/her discretion and expense to have the home inspected. During the due diligence period any inspection issues are dealt with, negotiated and agreed upon with a form called “The Amendment To address Concerns”.

When looking up the definition of due diligence related to real estate it often refers to doing your “homework”.  I am of the strong opinion that the majority of this “homework” should have been done prior to making an offer.  A few examples are community or HOA obligations.  Also insurance obligations whether it is hazard or homeowners, or even flood insurance.  A buyer should have a good idea of this obligation prior to submitting an offer for purchase.

As I have facetiously mentioned to a few sellers ,the buyer can terminate during this period if he/she has had a bad cup of coffee or their favorite sports team has lost a recent game.  The buyer does not need to provide a reason why they wish to terminate.

The seller of the property does not have that same right to terminate the agreement. If a higher contract price offer is received and the financing is all cash the seller can’t terminate.  In addition to this, when a property is in the due diligence period, REALTORS must change the status of the listing to “active contingent” from “active”.  This in essence is taking your home off the market for this specified period of time.

In discussion with other REALTORS I have heard this language and criteria is being considered to be revised by the Georgia Association of REALTORS.

Pete Chaison is co owner of Savannah list For Less and can be reached at either 912.313.2759 or pete@savannahlistforless.com

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Drone Photography and Real Estate.

December 1, 2017

As I have written before technology is changing both the way we live and the way we all do business. One of the best ways to showcase your property today is with drone photography? It’s a perfect way to get the attention of potential buyers, whether it is on the MLS listing, on a flyer or in an ad or incorporated in any marketing plan. It is fast becoming the exterior photography of choice for real estate companies.

Overhead shots can show off attributes of a property that can’t be captured by regular photos. Realtors are allowed to show up to 30 images of a property on the Savannah area MLS, but only one can be chosen as the first image, or featured image. A photo taken from a drone is the perfect one to make a lasting first impression on a buyer. It can give your property an edge over other listings.

Aerial photography has always been one of the best ways to showcase a property and now drones offer a convenient way to achieve that. Our company has invested in a drone with a camera with still photo and video capability. It has been a great tool for the marketing of our listings. It can be used for any property, with one current listing, I have used it for a 177 acre farm with several buildings, pool and a 17 acre fresh water lake. A few years ago the only way possible to do this was either in a helicopter or airplane. It is a great tool for a totally different perspective.

It also is a great way to show off beachfront and other waterfront properties, golf course homes, pools and really all listings we have. Not only can you see the featured property, you also can see the surrounding area. It will enable you to see more of the adjacent neighborhood and surrounding properties.

Drone photography is a unique part of our business model and will continue to be for years to come. I believe it is here to stay and will be enhanced as the technology quickly evolves. Talk to your REALTOR and find out the options he/she offers. It’s really the wave of the current marketing philosophy and is here to stay and used as a valuable resource when marketing your property.

Pete Chaison is co-owner of Savannah List For Less and can be contacted at either 912.313.2759 or pete@savannahlistforless.com

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Affordable Versus Comfortable.

November 1, 2017

As a REALTOR I make this comment frequently, as frequently as of today. I will never ask anyone regardless of their financial ability “what can you afford”. I would rather discuss “what are you comfortable with.” To me there is a significant difference between the two. One can be insulting and the other will invoke thought.

The last scenario you want to be involved in is owning a home and not being able to do anything but pay off your debt obligation. This obligation also includes taxes, insurance, HOA, utilities and preventative or any repair issues. Some mortgages also will require PMI or private mortgage insurance. There are also normal maintenance or upkeep expenses such as lawn care.

Just because the bank pre approves you for $300,000 doesn’t mean you have to spend $300,000. In some scenarios you might be comfortable with a specific payment amount, but you won’t have a cushion for emergencies and can’t afford to continue or contribute to your long term financial plans.

A few of the items to consider and discuss would be do you have an emergency fund. A strong emergency fund would be the savings of a minimum of 6 months of cash flow.

If you are planning on remodeling or doing a few home improvements consider an incremental game plan. Get settled in to ensure you have no hidden costs or expenses that you never saw or anticipated. Many people who do not have the funds or budget move into a home and never take the foot off the accelerator. Go slowly and utilize some patience by prioritizing your wish or project list, as a little patience can go a long way.

Be careful of a home equity loan. Although the underwriting of these loans has tightened they still are available and then you are borrowing against the equity of your home. As we all have learned, that equity can potentially erode or completely vanish. It is very important to make sure you maintain that comfort level buffer of debt versus income.

Also as a homeowner in Chatham County make sure you understand the benefits of the Stephens-Day act. Talk to your accountant also as your payroll withholdings may be adjusted as a homeowner for your net tax liability.

Overall, spending under what you are approved for, having a savings cushion, and doing improvements incrementally, will help you stay more comfortable in your home. I hope everyone was unscathed while staying safe with minimal or no property damage from Matthew.

Pete Chaison is co-owner of Savannah list For Less and can be contacted at either 912.13.2759 or pete@sannahlistforless.com

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Outdoor Living Space.

October 1, 2017

Yes I know it has been extremely warm outside for most this past month or longer. But have you been outside at either 7am or close to sunset? It actually is much more tolerable and pleasant. So with that in mind I had a conversation with a new construction homebuyer regarding thinking of the outdoors as an important room or space in your home. I think as a REALTOR one of the best apps for my I-phone is a compass. I use this app often as I emphasis regardless of what you are buying, raw land or a house, know where the sun rises and sets. There is no right or wrong but when we bought and built our home I wanted some shade in my back yard.

Here are a few suggestions to consider:

Identify your intended or specific use and a focal point. Do you want a pool, BBQ area, outdoor kitchen, fire pit or fire place? Some of your choices will involve electricity, water and sewer or some type of gas. If you are involved with new construction you can rough all that in. If it is an existing home you will need to identify the tie-ins and access.

Initially it is a good idea to frame you space. This can be done with a fence or planted materials. In some cases you might have a natural border such as a lagoon or other water features. Also keep in mind traffic patterns for easy and convenient flow while keeping your seating design and focal point in mind. Ingress and egress from the interior should be accessible and easy with a natural flow. Consider adding some bolder colors in furniture, accent walls and furniture. Of course a nice sound system is needed also for the fall and football season a television will always make a great focal point and is a must need.

Nature and outdoor living space can enhance the value of your home even though it is not embedded in the square foot price of your home. In most cases you will not receive a dollar back for every dollar spent but it can increase your chance to sell your home over others in the neighborhood. Remember a previous article I have written on “return on enjoyment”. That should factor in to your design and spending budget too.

So get out and enjoy the outdoors and perhaps you may even be able to do it year round even in July in Savannah.

Pete Chaison is co owner of Savannah list For Less and can be contacted at either pete@savannahlistforless.com or 912.313.2759

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Selling Your Home: Your Realtor is the Second Most Important Step.

September 1, 2017

The headline of this article was used to hopefully grab your attention. Some of you might think your local REALTOR is the most important component of the selling process. The reality is that the most important component is you the seller and the product you are selling. Is your product best of class for your size, location and neighborhood? If it is you will most likely sell it and get top current market value.

You hire your REALTOR for his/her expertise and marketing capability. This expertise should be utilized to determine a game plan to put the best product in the best condition on the market enabling your home to sell, the finish line. That finish line is a successful closing. Your sole objective in engaging with any local REALTOR should be to get your home sold enabling you to move on to whatever or wherever your destination may be. It is the end of a chapter and the beginning of a new one.
The premise of our business model is realizing that technology is changing the way people buy and sell real estate. We also understand because of new regulations and the additional complexity of all real estate transactions, it is more important than ever to use a licensed REALTOR.
According to the National Association of REALTORS For the past three years, (2012-2015) 92% of all buyers have used the Internet in their home search. The report also revealed that 95% percent of buyers that used the internet when searching for a home purchased their home through either a real estate agent/broker or from a builder or builder’s agent. Only 2% purchased their home directly from a seller whom the buyer didn’t know. Also important to remember the builder’s agent does not represent you. They represent the builder or developer and are prohibited from signing a buyer’s agency agreement with you.

The importance to you as a seller is that so much information is available online that you must price your home according to fair market value. If you are not getting showings or if you have quite a few showings and no offers, then your home is probably not priced to sell in your particular market, which can vary from neighborhood or zip code to zip code.

Regardless if you are buying or selling your home use your local REALTOR to help you every step of the way, from the starting block to the finish line. In the long run you will be happy you had representation. When listing your home we all want the best price but listening to your REALTOR as far as pricing your home to sell is of the utmost importance.
I hope everyone has a very happy and safe 4th of July. Be safe.

Pete Chaison is co-owner of Savannah list For Less and can be contacted at either 912.313.2759 or pete@Savannahlistforless.com

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